If you’re a coach, consultant, speaker, or even a service provider and you’re not fully booked out with clients, it is imperative that you begin to build your authority… like yesterday. Social media is one of the fastest ways to get the job done.
So many people that I talk to see social media as a promotional opportunity. And it is, in part. What they fail to see is social media as their soap box. As their stage light. As their megaphone. But most importantly, it’s what can instantly position them as an authority in this niche quickly and effectively.
I want to lay out my 3 favorite ways to Build Authority Quickly on Social Media and these are things that we start doing immediately with all of our social media management clients.
1. Weekly Episodic Videos
To work with me, my clients must commit to one weekly video. Now, they can choose to livestream or batch record them in one day for me to syndicate. For my longer contract clients, I’ll even fly to them and shoot all their content for them.
Why is this a must?
If you want to establish authority positioning, you have to SHOW THAT YOU KNOW WHAT YOU’RE TALKING OUT.
Video is, by far, the fastest and easiest way to do this. Your followers are seeing you confidently speak on a topic, showing how much you know about it. They can ask questions in the comments and you can, again, show how much you know by answering them.
Posting them at the “same bat time, same bat channel” helps your audience begin to expect that you’ll be on at this set time and place each week, which also makes the little social media robots (aka the algorithm) happy so your video shows up to more people.
2. Repurposing Video Across Multiple Platforms
So now you’ve got this awesome video. We take it and repurpose it across multiple platforms- Facebook, IG, LinkedIn, your blog, your newsletter, etc. You want to show your authority everywhere, being omnipresent.
The more places you post, the more people have an opportunity to see that you know what you’re talking about and that you can help them solve their problem.
Now, I don’t recommend just posting the same video identically everywhere on the same day. You want to post on the other platforms on different days and different times than the others. You’ll also want to adapt the content size and length to what performs on the platform.
For example, if you did a 10 minute video for Youtube, I’d cut it down into a 2 minute video and post it a few days later on LinkedIn. Then I’d make a 1 minute video from the 10 minute one for IG in square format for another day.
Spread the love around. 🙂
3. Interact, engage, and bring value
Pick 1 platform and go engage where you potential customers are.
My business focuses on coaches, consultants, course creators, and speakers. So I might go into a Facebook group that serves this demographic and look for questions that I can answer and bring really good non-spammy value to.
If IG is your jam, make a list of hashtags that your potential clients follow and go interact on other posts, bringing value and thought. Same thing for LinkedIn. Do this every day on the same hashtags.
People will start to notice after a short time. They will start to see that you know what you’re talking about. They will connect with you. They will recommend you. You just have to be diligent, consistent, and full of value bombs.