I had some questions the last time that I posted about social media about how I plan it out, so I’m going to talk a little bit about what I focus on when I’m planning my social media and how exactly I do.
The screenshot is from a webinar I did for doula and shows my June calendar. I start with a blank slate and I usually decide on a topic or theme for the month and for individual weeks. Each of my social media management clients has their own calendar up in my office, just like this one, so that I always have that wide angle view of their content that’s going out. I create a theme because it’s a lot easier to create content each month if you have a focus on a particular topic or topics. That way anytime that I’m creating content, I’m in the groove and zone of creation and I’m inspired by that topic. I will also think of other content more easily as I’m in that creative zone. After deciding on my theme, I then like to use little post-it notes so I can move them. I’ll usually use color coded post it notes that either indicate the platform I’ll be posting to *or* the category of post that it is (promotional, educational, video, graphic, etc). You can also just write in different colored pens or markers, but I like that the post it notes I can just move easily as I plan, ann then throughout the month as things will need to be adjusted. The post it notes can be easily moved around and you can freely play with the flow of each week and as the month is actually happening you can easily move them as well. Some post going really well? Use that momentum and create additional similar content to keep people hooked. An example of a typical week of planning, if I’m posting once a day:
- Monday- Animated GIF
- Tuesday- Quote Graphic + Promo for tomorrow’s live stream
- Wednesday- Livestream
- Thursday- Post about the week’s blog
- Friday- Engagement question graphic, encouraging the audience to engage
- Saturday or Sunday- Personal Pic or story
Before the beginning of the month, I will allocate an hour or two of my time to just sit with the board and decide how I think that things will look and flow the best. Some examples of the types of posts I plan throughout the month: Animated GIFs, Blogs, Shares of Articles, Engagement Questions, Lead Magnet/Download Share, Promotional Post, Livestream, Pre Recorded Video, Quote Graphic, Animated Quotes, etc. After I get the calendar the way that I want it, I’ll put it in my paper planner. You can also use your online calendar or calendar of choice. But you want to have your social media calendar accessible and on hand, especially if you do most of your work on the road.
There are many online social media planning and scheduling options depend on your desired user experience. For me, Hootsuite is where it’s at. And for most of you, you should be able to use their free account level.
2. Facebook Publishing Tools
The #1 Most Important Free Social Media Planning Tool You Can Use
It’s….drum roll please…. 👉🏽That Publish button. Ok so it’s not fancy ahead of time planning, but I challenge you to just start posting. Don’t overthink it.
Done is always better than perfect– don’t be afraid to just get your content out there. If it sucks, the algorithm isn’t going to show many people anyways. Also, a lot of the time, you’ll find that the posts you spent the least effort on will get the best engagement. Get content out there. You can improve your content strategy as you go as you start to learn what people like and don’t. Planning is to help you get develop content, not delay you.
Get out there, get social, go viral!