This system is completely plug and play (or feel free to customize it to your heart’s content). Just watch the demo videos and follow along with me through the system demos to reduce your learning curve.
This system is meant to help you move faster and more efficiently through your video content so that you can put out more and more videos = more sales and more impact on the world. Do not overthink this! This is your opportunity to move past analysis paralysis and start putting out tons of video content!
While this is a video content planning system, you can copy and paste much of your content plan into your copy/post description. But be sure you’re always thinking about stopping your prospects scroll through social media. What will make them watch?
As you plan, make sure that you have your ideal client in your mind. This will help you create video content that will truly move the needle for your business.
Don’t just post a video and forget it. Find ways to create more and more content from that one video. The possiboilities are endless on what else you can create from just one video. We’ve 50X videos for our clients all.the.time.
Airtable is an amazing platform perfect for everything from project management to HR to content planning. It’s like an Excel Spreadsheet on steroids, providing multiple views, record linking, and other techy delights. We’ve created our V1 to be plug and play and super simple, so that even if you aren’t techy, you can jump right in.
If you are more on the techy end, check back for the advanced module for customizations and other options to level up your HTHP Planning System
<<<First thing is first, sign up for Airtable! Click the button below to sign up. If you need additional help, watch this video for a walk through.
The next step is to copy the Content planning System over to your Airtable Workspace, so that you can start planning.
When you go to this link, you will not be able to directly edit it. You MUST copy the base over to your Airtable to edit.
Click the button below to access the template, then click “Copy Base” in the top right corner. If you need more guidance, watch this video for a walkthrough. >>>
One of the biggest mistakes most coaches and entrepenrus make in their videos is never giving a Call To Action (“CTA”). You want to always tell your audience what it is you want them to do.
First decide what is the desired result from the video- do you want them to comment? Do you want them to book a call? To download something? To share it?
With our clients, I gather as many relevant CTAs as they might need over several months so that I an plug them easily into any content plans or scripts I make for them.
<< Watch the video to see how to use the CTA Database.
Now here’s the juicy stuff! I’ve provided you with hundreds of video content prompts to use. You can use them as is or customize them. These are intended to be springboards and for inspiration, as they may not all 100% apply to you and your business.
In each and field, you’ll want to follow my instructions in this video to get the most out of your script >>>>
After you’ve planned your content, the wizard will automatically create a printable script based on your planning. Of course you can also just keep the script up on your computer during your video or send a screenshot to your phone. Whatever works best for you to reference easily during your video.
Remember the goal is not to read a script word for word like an actor, but use the script to prompt you, move you efficiently through the video, and ensure that all of your genius and brilliance comes through.
I’ve had the pleasure of working with some of the most important powerhouses in their industries as well as global leaders, both within my own company and as the Executive Producer of Female Entrepreneur TV.
I, along with my brilliant business partner JoAnn Bryant, created Kate Schnetzer Marketing as a boutique, exclusive, and agile video content marketing agency designed to cater to on-the-rise thought leaders who are going full out in their mission to change the world with their message.
Our cutting edge team of video marketers, marketing strategists, project managers, graphic designers, copywriters, and video editors are all passionate about helping you reach your highest level of entrepreneurial success.
We’ve had the immense privilege of working with some of the top coaches and consultants in the industry. Whether they’re joining the KSM team for a VIP Video Week where we shoot 6+ months of content in 4 days, they’re working long term with us to scale their business through video funnels and Facebook ads, or they’re in our high-touch, high-impact group coaching program, High Ticket and High Profile, we’re on a mission to help more coaches change the world!
Wherever you are in your coaching business, we are on a mission to help you make more impact in the world by creating a highly profitable, highly visible personal brand. Book a call now to find out how we can help you scale your income, influence, and impact!